It is just an antihistamine, so it is the mild, non-addictive way to knock yourself out. The box says non-habit forming and fall asleep fast. You can take it every night.
The sedation wears off faster than almost anyone expects. In a controlled crossover trial, healthy men on 50 mg twice a day were measurably sleepier than on placebo on day one and indistinguishable from placebo by day four, and the American Geriatrics Society guideline that tells doctors to avoid the drug in older adults gives that same loss of effect as one of its stated reasons. What does not fade in those first days is the rest of it. Volunteers woken 6.5 hours after a bedtime dose still drove worse than on placebo, and in a driving-simulator trial a 50 mg dose impaired driving more than enough alcohol to reach the US legal limit, with drivers unable to tell from how drowsy they felt that they were impaired. Non-habit forming is a claim about dependence, not about whether the drug keeps working, and the same packet tells you to stop after two weeks. Where it does help, the help is modest: in a 184-person trial the improvement showed up in sleep diaries and not in the overnight recordings.
Finding that it stops working after a few nights is not a personal failing and not a reason to take more. It is the documented behaviour of the drug, and what fades is only the sedation: the next-morning impairment is still there on the mornings the sleepiness is gone.