Two myths, pointing opposite ways, and both are everywhere. For men: soy is packed with oestrogen, it wrecks your testosterone, and it will give you breasts. For women who have had breast cancer: soy is an oestrogen, so it feeds the tumour and you must never touch it again.
On men: pooling forty-one clinical studies, with testosterone measured in 1,753 men and oestradiol in 1,000, neither soy protein nor isoflavone intake shifted testosterone, free testosterone, oestradiol, oestrone or sex hormone binding globulin, at any dose or duration tested. An earlier meta-analysis by an overlapping author group found the same. A technical review of 417 reports reached the same conclusion across thyroid, breast, endometrium and male reproductive measures. Published case reports of feminisation in men do exist, always at intakes far outside anything the trials studied. Each is a single reported case rather than a controlled comparison, and the individual intakes are not repeated here.
On breast cancer, the evidence runs the other way from the fear. Pooling three cohorts of 9,514 survivors, eating at least 10 mg of isoflavones a day after diagnosis went with a quarter lower recurrence risk, with no difference in direction between American and Chinese women. A later meta-analysis of thirty-two studies found a 26 percent lower recurrence risk, holding in oestrogen-receptor-positive disease, and found the same result in women taking tamoxifen as in women not taking it.
Both bodies of evidence have limits worth keeping. The men are studied in trials; the survivors are studied in observational cohorts where diet is self-reported and confounding cannot be ruled out. And what is reassuring about soy foods at dietary amounts has not been established for concentrated supplements at 100 mg or more.
The myth points the wrong way twice over: the hormone shift it predicts in men does not appear when it is measured, and in women who have had breast cancer the association runs toward fewer recurrences rather than more.